第153章 ZB烧烤城
Inside the Barbecue City That Is China's Hottest Tourist Destination
走进中国最热门旅游目的地：ZB烧烤城
By Vivian Wang
The flame-shaped neon archway was visible from miles away， which was good since there was little other reason for anyone to be in that part of town， an expanse of fields outside an industrial city in eastern China. The lights flickered between icy blue and red-hot， leaping toward the night sky beside a jumbo sign:“Zibo Barbecue Experiential Ground.“
在几英里之外，就能看到那座火焰造型的霓虹拱门；它的确很奏效，因为要不是如此，人们也没什么理由要来到城市的这片区域，它在这座位于中国东部的工业城市郊外，那里原本是一片开阔的平地。这些霓虹灯交替闪烁着冰蓝和火红的灯光，跃向夜空，旁边还有一个巨大的牌子，写着：“ZB烧烤体验场”。
Zibo， a once-obscure chemical manufacturing city in Shandong Province， has suddenly strangely— thanks to， of all things， barbecue— turned into China's hottest tourist destination.
ZB位于中国SD省，是一座原本名不见经传的化工城市。不可思议的是，突然之间，这座城市竟然靠烧烤摇身一变，成为中国最热门的旅游目的地。
The question of why， exactly， this ordinary place took off has absorbed seemingly all of China. Most explanations attribute the craze's origins to college students， some of whom posted on social media about the joys of the local barbecue style. Diners grill their own skewers on tabletop charcoal stoves， which lends the meal a D.I.Y. feel， and wrap them in a local specialty of tortilla-like shells， alongside a sprig of raw green onion and a smear of hot sauce.
这样一个普通的城市为何会一夜爆红？这个问题引起了全国各地的关注。人们大多把这波“烧烤热”解释为来源于大学生，一些学生在社交媒体上发帖，谈到了当地特色烧烤的乐趣：食客们用餐桌上的木炭炉亲手烤制肉串，给这一餐增添一些DIY的趣味，然后再把烤串裹在一种当地特产的薄饼中，还要配上一根生葱和一点儿辣酱。
The cheap prices were also a draw— skewers start at 15 cents at the most popular restaurants— so other young people began flocking to town. Influencers followed.
吸引游客的另一个原因的就是价格便宜：在最火爆的餐馆里，一根烤串也才15美分（约一元人民币）起步。正因如此，大量年轻人蜂拥而至，紧随而来的就是网红主播们。
But perhaps most crucial has been the very fact of how unexpected Zibo's rise was. As a result， locals— seemingly unable to believe their luck— have done all they can to keep the frenzy alive.
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